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What Marketers Can Learn From The Madness Of March Madness
If you’ve spent the last month under a rock, you’ve likely managed to miss all the fuss around March Madness, the much-beloved NCAA basketball tournament that ramps up around this time every year. But,...
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Make The Most Of The New Pinterest Analytics
The image-based social media website Pinterest is an undisputed darling among online “cool hunters,” design geeks, DIY nuts and shoppers. Though it only opened its virtual doors just three years ago...
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The Race to Affinity
I was in London a few weeks ago and attended Forrester’s EMEA Forum for Marketing Leaders. A thought-provoking event! One of the ideas which got people buzzing the most, was Nate Elliott’s ‘Database of...
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Facebook Hearts Hashtags…Finally
For a long time after hashtags became the de rigeur way to link conversations on Twitter, their presence on Facebook proved to be impossibly irritating to social media junkies. Why would anyone use a...
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Why Now Is The Time for CMOs To Build Digital Relationships
The life of a CMO can be unpredictable at times. Markets change, goals change, trends change, channels change . But no matter what, as the CMO, your core task remains the same: communicating the value...
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